The first and, often overlooked, reason is its miniscule size, which makes it easily transportable. Despite its small size, diamonds encapsulate great value that you can literally hold in the palm of your hand. The fact that you can hold so much capital within your personal possession is rather empowering and gives a sense of security that no other hard asset can provide.
Regardless of what happens to the global economy, the value held within your diamond physically cannot just disappear. In fact, it is easily transportable between borders and even generations. Interestingly, unlike stocks and shares they’re not registered, which means that they don’t need to be taxed. It is not without reason that our tagline is ‘Diamonds for Generations’.